The Ghana Football Association (GFA) and DDP Outdoor Limited (DDP) have signed a four-year Revenue share agreement deal for the latter to build and manage advertising inner perimeter boards at all the Ghana Premier League centers.
Apart from providing and managing quality advertising boards at the various stadiums, DPP as part of the deal will also provide outdoor billboards across the ten capitals of the country and other advertising spaces at airports and other public areas to publicize products and programs of the GFA.
DDP Outdoor Limited, a leader in outdoor advertising in Ghana will design, develop and manage a first-class, high-quality, state-of-the-art advertising program and install and maintain advertisements at the various stadiums on Matchdays of the Ghana Premier League.
In consideration of the rights granted under the agreement, DDP shall pay to GFA and Premier League clubs, quarterly revenue payments from the Net Sales generated from the available advertising space during Premier League matches. DDP will provide these, out-of-home advertising media to the GFA, at no cost to the GFA.
This agreement will ensure that there are standardized branding, high-quality boards that combine brand impact and safety of the participants in the inner perimeter.
DDP Outdoor Limited is the market leader in outdoor advertising in Ghana. The Company was established in 1973 with emphasis on Out Home Advertising, billboard production, and installation, production of point-of-sale materials, exhibition building/display, wide-format digital printing, etc.
Leveraging a network of over 2,700 billboards, DDP serves both multinational and domestic companies across various sectors including fast-moving consumer goods, telecommunications, financial services, sports, etc.
DDP offers a one-stop-shop for Out Home advertising with an amazing turnaround time which is unmatched in the market.
The company holds the concessions for advertising at Kotoka International Airport (Terminal 3), Kumasi Airport, Tamale Airport, Sunyani Airport, Wa Airstrip, and Takoradi Airport.
The Ghana Football Association will in the coming days meet all the 18 Premier League Clubs for a full briefing and breakdown of the deal.