The Coca-Cola Company experienced a drop in its product value after Cristiano Ronaldo removed two bottles placed in front of him at his pre-match press conference on Monday.
This gesture by the 36-year-old has cost Coca-Cola $4 billion in losses.
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Ronaldo arrived for his pre-match press conference ahead of Portugal’s opening EURO 2020 match against Japan, sat down, and immediately pushed the two bottles of Coke in front of him to the side, raising a bottle of water and replacing it with the Coca-Cola bottles.
Coca-Cola’s contract signed with UEFA in 2019 makes it the tournament’s official non-alcoholic beverage sponsor and gives the global beverage the giant opportunity to showcase its brands during the course of the European football championship.
This is not the first time Ronaldo has expressed his dislike for carbonated drinks.
“Occasionally, my son drinks carbonated drinks, Coca-Cola or Fanta and eats crisps and he knows I don’t like that,” Ronaldo has reportedly said in the past.
Cristiano Ronaldo led his team to a 3-goal victory after scoring two goals in the dying minutes of the game.